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Why You Should Use Plugins With Google Analytics

  1. Should you use a plugin or manual code with Google Analytics? 00:23
    • The most popular plugin you might use is Monster Insights.
    • You could also manually put code into the header.php file.
    • So what makes the plugin route better?
  2. Ease of use 01:33
    • All you have to do is insert your 16 digit Google Analytics UA code into the plugin. That’s it!
  3. For eCommerce sites and tracking purchases 02:10
    • If you are using a plugin like Monster Insights (pro version), you can enable eCommerce tracking.
  4. Plugins bring in valuable reporting data into your WordPress dashboard 03:57
    • This makes it super convenient to see your analytics. You don’t have to sign in directly to your Google Analytics.
  5. GDPR 04:56
    • Google Analytics collects IP address information.
    • If you use a plugin like Monster Insights, you can make these IP addresses anonymous, complying with GDPR rules and also still giving you useful data.

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