Why You Should Be Live Streaming on Social Media | EP 209

Why You Should Live Streaming on Social Media

1. Algorithms favor live streaming 01:08
   • If you post on social media, only a portion of your followers will see your post.
   • With live streaming, you have a higher likelihood of being seen by your followers, especially on YouTube and Facebook.
   • Your followers will also get a notification when you go live.
2. It’s a great way to engage with your users 02:56
   • If you have a client services business, your followers don’t want to just see your projects all the time.
   • Show them you and your behind the scenes of your business. This will engage potential clients.
   • Also, if someone watches your live stream, you can market to them later through retargeting.

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