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How Raising Your Rates Will Get You More Clients

  1. Reason #1: You increase your perceived value to new clients 01:19
    • If your rates are slightly higher than the next guy, your services will be perceived as higher quality.
    • Think about this concept as it compares to cars. Cars all get you from A to B, but the perceived value of a BMW is higher than a Honda.
  2. Reason #2: You will attract a higher caliber client and create a better portfolio 02:37
    • You will also weed out the clients that “pay the least and expect the most”.
    • Think about the impact of having a small restaurant on your portfolio vs. McDonald’s.
    • When you have a full schedule of work and you’re having to turn down clients, try tripling your rates to see what happens.

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