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eCommerce: Coupon Codes or Site Wide Price Changes During a Sale?

  1. Tim’s answer: Coupon Codes! 00:41
    • Tim thinks that coupon codes are the way to go when creating sales on your eCommerce site.
    • When a customer puts a product in their cart and then adds a coupon code, they see that price drop. This is more psychologically rewarding than just seeing a sale price.
    • Use a tool like Jilt to decrease abandoned carts by sending coupon codes. Listen to Episode 422 to learn more about Jilt.

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