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3 Ingredients of a High Converting Landing Page

  1. Big, bold, beautiful buttons 01:02
  2. Titles/Headers 01:48
    • Your headers need to tell the story, without the visitor having to read the rest of the text.
  3. And most importantly! Your offer 02:20
    • If you want people to convert (buy something, sign up for your email list, etc), you need to give them a way to convert and a reason to do so.
    • You don’t have to give a huge discount on your product to make it compelling.
    • You do need to make the offer copy good and give a good enough reason for why someone should click the button and convert.
  4. Bonus! Social proof 03:04
    • Get video testimonials from customers. This helps to build trust with potential customers and is the special sauce of creating a high converting landing page.

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